LOVE AND BELONGING NEEDS


When the needs for safety and for physiological well-being are satisfied, the next class of needs for love, affection and belongingness can emerge. Maslow states that people seek to overcome feelings of loneliness and alienation. This involves both giving and receiving love, affection and the sense of belonging (Jerom,2013). In a work environment, social needs are concerned with relating to friendly associates, identification with a good company, and through participation in organized activities such as bowling or softball leagues, picnics, or parties (Ozguner, and Ozguner, 2014). 


Employees seek pleasant working relationships with co-workers, peers, and others in the hierarchy; and seek to find place in formal and informal work groups.

As example for this need, the above organization provides reward as above
01.  Get together facilities in all three categories as industrial, Administration & engineering annually
02.  Company transport facilities to trips organized by the employees
03.  Annual welfare gift
04.  Medical facilities and
05.  Family hospitalization insurance coverage.

04.  ESTEEM NEEDS

When the first three classes of needs are satisfied, the needs for esteem can become dominant. These involve needs for both self esteem and for the esteem a person gets from others. Humans have a need for a stable, firmly based, high level of self respect, and respect from others. When these needs are satisfied, the person feels self -confident and valuable as a person in the world. When these needs are frustrated, the person feels inferior, weak, helpless and worthless (Jerom,2013).

these needs represent the individual’s concern for feeling important and respected by others. The esteem or ego needs relate to the need for achievement, recognition, and status. Individuals seek approval and recognition from others. Job title and responsibilities, praise, and competent management are all important factors in satisfying the esteem needs (Ozguner, and Ozguner, 2014). 


As example for this the organization which I work provides


01.  Annual performance appraisal-based salary increments
02.  Employee of the year awards
03.  Grade promotion
04.  Designation changes and
05.  Promotions 

List of References

Jerom, N. (2013)  Application of the Maslow’s hierarchy of need theory; impacts and implications on organizational culture, human resource and employee’s performance, 39(45)

Ozguner, Z. and Ozguner, M. (2014).  A Managerial Point of View on the Relationship between of Maslow’s Hierarchy of Needs and Herzberg’s Dual Factor Theory. International Journal of Business and Social Science, 5(7) 207



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