When the needs for safety and for
physiological well-being are satisfied, the next class of needs for love,
affection and belongingness can emerge. Maslow states that people seek to
overcome feelings of loneliness and alienation. This involves both giving and
receiving love, affection and the sense of belonging (Jerom,2013). In a work environment, social needs are concerned with relating
to friendly associates, identification with a good company, and through
participation in organized activities such as bowling or softball leagues,
picnics, or parties (Ozguner, and Ozguner, 2014).
Employees seek pleasant working relationships with co-workers, peers, and
others in the hierarchy; and seek to find place in formal and
informal work groups.
As example for this need, the above
organization provides reward as above
01. Get
together facilities in all three categories as industrial, Administration &
engineering annually
02. Company
transport facilities to trips organized by the employees
03. Annual
welfare gift
04. Medical
facilities and
05. Family
hospitalization insurance coverage.
04. ESTEEM NEEDS
When the first three classes of needs are
satisfied, the needs for esteem can become dominant. These involve needs for
both self esteem and for the esteem a person gets from others. Humans have a
need for a stable, firmly based, high level of self respect, and respect from
others. When these needs are satisfied, the person feels self -confident and
valuable as a person in the world. When these needs are frustrated, the person
feels inferior, weak, helpless and worthless (Jerom,2013).
these needs represent the individual’s concern
for feeling important and respected by others. The esteem or ego needs relate
to the need for achievement, recognition, and status. Individuals seek approval
and recognition from others. Job title and responsibilities, praise, and
competent management are all important factors in satisfying the esteem needs
(Ozguner, and Ozguner, 2014).
As example for this the organization which I work provides
01. Annual
performance appraisal-based salary increments
02. Employee
of the year awards
03. Grade
promotion
04. Designation
changes and
05. Promotions
List of References
Jerom, N. (2013) Application of the Maslow’s
hierarchy of need theory; impacts and implications on organizational culture,
human resource and employee’s performance, 39(45)
Ozguner, Z. and Ozguner, M. (2014). A Managerial
Point of View on the Relationship between of Maslow’s Hierarchy of Needs and
Herzberg’s Dual Factor Theory. International Journal
of Business and Social Science, 5(7) 207
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