MASLOW’S HIERARCHY OF NEED THEORY ON BUSINESS / ORGANIZATIONAL SETTING

SAFETY AND SECURITY NEEDS When all physiological needs are met and are no longer controlling thoughts and behaviors, the needs for security can become active. While adults have little awareness of their security needs except in times of emergency or periods of disorganization in the social structure (such as widespread rioting), children often display the signs of insecurity and the need to be safe. (Jerom,2017). In an organization, safety and security needs may be satisfied by job security, benefit programs including insurance and retirement plans, and safe and healthy working conditions. (Ozguner, and Ozguner, 2014).  A secure working environment can also mean the decreased anxiety produced by adequate benefits, union contracts.    Training occupies an important position at this level because the worker consciously and subconsciously relates training to safety. For instance, a person trained on a piece of machinery is a safer worker than o...

  LOVE AND BELONGING NEEDS When the needs for safety and for physiological well-being are satisfied, the next class of needs for love, affection and belongingness can emerge. Maslow states that people seek to overcome feelings of loneliness and alienation. This involves both giving and receiving love, affection and the sense of belonging (Jerom,2013).   In a work environment, social needs are concerned with relating to friendly associates, identification with a good company, and through participation in organized activities such as bowling or softball leagues, picnics, or parties (Ozguner, and Ozguner, 2014).  Employees  seek pleasant working relationships with co-workers, peers, and others in the hierarchy;  and  seek to find place in formal and informal work groups. As example for this need, the above organization provides reward as above 01.    Get together facilities in all three categories as industria...

05.    SELF-ACTUALIZATION NEEDS The aforementioned theory may be applied to the roles of organizational cultural and human resource management in improving employee’s performance despite some criticism or limitations of the theory. While some research has shown support for Maslow’s theory, others have not been able to substantiate the idea of a needs hierarchy that is considered to be influenced by Western culture, and thus cannot apply to all scenarios (Richard, 2000) There was little evidence for Maslow's ranking of these needs and even less evidence that these needs are in a hierarchical order. Maslow's biographical analysis focused on a biased sample of self-actualized individuals, predominately limited to highly educated white males such as Thomas Jefferson, Abraham Lincoln, Albert Einstein, William James, Aldous Huxley, Gandhi, Beethoven. Although Maslow (1970) did study self - actualized females, such as Eleanor Roosevelt and Mother Teresa, th...

MASLOW’S HIERARCHY OF NEED THEORY ON BUSINESS / ORGANIZATIONAL SETTING The hierarchy of human needs outlined by Maslow is one of his most enduring contributions to psychology (Koltko-Rivera, 2006). Maslow postulated, based on his observations as a humanistic psychologist, that there is a general pattern of needs recognition and satisfaction that people follow in generally the same sequence. He further theorized that a person could not recognize or pursue the next higher need in the hierarchy until her or his currently recognized need was substantially or completely satisfied, a concept called prepotency (Joseph, 1997). Maslow’s model has been studied in various disciplines:                   01.   In business it is approached as a model for understanding motivation (Benson and Dundis, 2003). 02.   In the social sciences including adult learning, psychology, sociology and...